Early access now open

The first price calculator that talks back.

Tell it your services and prices. Add Kalky to your website. Your customer chats, gets a price, leaves their number. You get a ready-made lead.

Active 24/7 · 15-min setup · No coding
Kalky just now
John Miller
Bathroom renovation · +1 (555) 123-4567
Price estimate
€640–820
incl. materials · 1–2 days
Knows your services
Bathroom renovation €640–820
Parquet flooring €28/m²
Extra plumbing work +pricing
Talks naturally
Open conversation — no forms
Responding now
Active 24/7
Reads photos
JPG · PDF · PNG
MC
Miller Construction
Replies in under a minute
kalky
What kind of renovation are you planning?
Bathroom skim coating, about 8m²
kalky
Great. Here's a price estimate for 8m² of skim coating:
Price estimate
€640 – 820
incl. materials · 1–2 days
Talks naturally
Reads photos & files
Knows your pricing
Responds 24/7
Overview

What is Kalky?

Kalky is a conversational AI calculator built for contractors and renovation companies. Instead of a static contact form, your customer describes their project in plain language directly inside your website's chat, the same way they'd explain it to you in person. Kalky asks a few follow-up questions, can look at photos of the site when that helps, and estimates the price using the exact services and rates you've configured, not generic industry averages. When the customer is happy with the estimate, they leave their name and phone number, and you receive a fully qualified lead by email, already carrying the project details and price. No forms, no waiting days for a reply, and no unqualified calls that go nowhere.

Why Kalky

Sound familiar?

01
The wasted site visit
You drove an hour to the site. The customer wasn't serious. Contractors told us only about one in three site visits actually turns into a job. Kalky filters out the time-wasters before the first phone call.
Price shock
You gave a quote. The customer disappeared. The price should never come as a surprise.
You're guessing, not calculating
Gut feel gets you far, but not always far enough. Some contractors burn 10+ hours a week just on quoting. Kalky always calculates with the same numbers you would.
Comparison

Contact form or Kalky?

Traditional contact form
Contact us
Submit
We respond in 1–3 business days
  • Customer doesn't know the price upfront
  • Waits days for a reply
  • Lead arrives empty-handed
  • Doesn't work evenings or weekends
kalky>
What kind of renovation are you planning?
Bathroom skim coating, about 8m²
Price estimate
€640 – 820
Want me to have someone reach out? 👇
  • Customer gets a price instantly
  • Lead arrives ready, with full details
  • Works 24/7 without you
  • Customer already knows the price
Features

No forms.
No guesswork.

Kalky has a conversation. It doesn't just calculate.
The customer describes the project in their own words. Kalky asks follow-up questions until it has enough to go on, always in plain language, and can even estimate size from a description or a photo. The customer never has to measure anything or know technical details up front.
Accepts photos
The customer sends a photo of the site. Kalky assesses condition, scope, and rough dimensions from the image. No tape measure, no special skills needed.
Your pricing
You enter your services and prices once.
8m² × €60/m² = €480
The lead comes straight to you
The customer leaves their name and number before they get the estimate. You get an email notification. No cold calling, no forms.
Works even while you're on the job
The customer gets an estimate at night, on weekends, on holidays. You wake up to a lead already waiting.
Lives on your own website
Embeds directly into your site. The customer never leaves and never notices a third-party tool.
Coming soon
Kalky Marketplace
Customers find you directly through Kalky. They arrive with a price estimate already in hand. You just close the deal.
New lead notification on a phone
Notification

The lead is waiting.
You make the call.

The moment a customer leaves their details, you get a push notification. Name, number, and price estimate ready before you even pick up the phone.

Getting started

Three steps.

01
Tell us your services
Give us your website address and Kalky reads your services and prices straight from it. You just double-check it got it right. We'll help with the whole setup if you need it.
≈ 15-min setup
02
Your customer gets a price
You get your own link. The customer describes the job, sends photos, and gets an estimate instantly.
No coding
03
You get the lead
The customer leaves their contact details. You make the call. The conversation starts exactly where it should: closing the deal.
Ready-made lead
Who it's for

For contractors and
renovators.

Construction & renovation
Plumbing & HVAC
Electrical work
Painting & skim coating
Flooring & parquet work
Roofing & sheet metal work
Earthworks & landscaping
Windows & doors
Drywall & partition work
Stonework & masonry
Construction & renovation
Plumbing & HVAC
Electrical work
Painting & skim coating
Flooring & parquet work
Roofing & sheet metal work
Earthworks & landscaping
Windows & doors
Drywall & partition work
Stonework & masonry

Kalky is currently built for contractors and renovators. Other trades are coming soon. Join the waitlist and we'll let you know when you can get in.

Pricing

Simple, transparent pricing.

kalky>
€0 / mo
Free forever
  • Conversational AI for your customers
  • Photo analysis
  • Your own pricing
  • Embed on your website
  • Email notifications for leads
  • Kalky watermark in the chat
Start for free →
kalky+
Early Access
€99 / mo
€0 / mo
For the early access period
  • All features included
  • No Kalky watermark
  • Your own branding in the chat
  • Usage analytics
  • Priority support
  • Help shape the product roadmap
You'll need an Early Access code. Request one from us →
Start Early Access →
Enterprise
More volume or specific requirements?
Get in touch →
Questions

Frequently asked.

Is Kalky just a form?
No. Kalky is a conversational AI, not a static form. Instead of filling in fields, your customer describes their project in their own words, the same way they'd explain it to you on the phone. Kalky asks follow-up questions to understand the scope, requests photos when they'd help, and explains exactly how the price is built up from your own rates. It feels like chatting with a knowledgeable person on your team, not filling out a contact form and waiting. That's also why customers actually finish the conversation instead of abandoning a form halfway through.
How does Kalky know my prices?
You enter your services and pricing once in the settings: your service list, price ranges, and any modifiers that affect cost (floor number, distance, material choice, and so on). From that point on, Kalky always calculates using exactly those numbers, never invented prices. You can update your rates any time, and every future conversation immediately uses the new numbers. There's no need to touch code or wait on us. The result is a price estimate a customer can trust, because it's built on the same pricing logic you'd use yourself.
Can customers send photos?
Yes. Customers can send photos of the site directly inside the chat, no separate upload tool required. Kalky analyzes the condition of the surfaces, the rough size of the space, and any visible issues like damage or wear, and factors all of that into the price estimate. In practice this often produces a more accurate estimate than a text description alone, since Kalky can see details a customer might not think to mention, like tile condition or how far along an existing renovation is.
How does Kalky appear to my customers?
Kalky embeds directly into your own website. Your customers see it as part of your site — there's no separate app, no external link, and no third-party branding getting in the way of your business. It can also be configured to use your company name, logo, and brand colors, so the whole experience feels like a natural extension of your site rather than a bolted-on tool. Customers never have to leave your domain to get a price.
What happens when a customer leaves their contact details?
You get an email notification immediately. It includes the customer's name, phone number, a summary of the project details Kalky gathered during the conversation, and the price estimate that was given. Because the customer has already seen and accepted the price range before leaving their number, you're calling a warm, qualified lead, not a cold inquiry. There's no guessing what they want or re-explaining pricing on the phone; you can jump straight to scheduling the work.
How long does setup take?
About 15 minutes. Give us your website address and Kalky reads your services and prices from it automatically; you just review and confirm the details are correct. We help with the entire setup from start to finish if you'd rather not do it alone, and you don't need any technical skills or coding knowledge. Most companies are live with a working link the same day they sign up.
How much does Kalky cost, and what do I commit to?
The trial is free and doesn't require a credit card. After that, Kalky+ costs €99 a month with no fixed-term commitment — you can cancel any time. There's no setup fee and no lock-in contract. In practice, avoiding just one wasted site visit a month already covers the cost, and most contractors save far more than that in time spent quoting and chasing unqualified leads.
Does Kalky replace an on-site visit?
Not always, and that's not really the goal. For a lot of jobs, a price estimate based on photos and a description is accurate enough to work from. But in some cases — larger renovations or sites where the scope is genuinely unclear — Kalky can recommend that the customer book an on-site visit before a binding quote is given. Either way, you still get a fully qualified lead up front, and you already know roughly what the job involves before you ever set foot on site.
Who we are

Samu and Veeti.
Two guys from Finland, on a mission.

Samu and Veeti on a job site wearing Kalky hard hats

We didn't build Kalky from a slide deck. We called over 50 construction companies and heard the same story every time: wasted site visits, price shocks, and quoting late into the evening. That's exactly what Kalky was built to fix.

We build this practice-first. If something doesn't work for you, tell us straight and we'll fix it.

> hei@kalky.fi · We answer personally, usually the same day
✦ Early Access

Be one of the
first in.

The first 5–8 companies get Kalky completely free for a month. In return, we just ask for honest feedback.

Start for free → Try the demo first →

No credit card. No commitments.